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Getting the right insurance
for your small business





Yes, you need insurance protection for your small business
Getting the right insurance for your small business
How much does small business insurance cost?
What is product liability insurance, and why do you need it?



Running your own small business can be an exciting but daunting adventure, no matter what kind of business you run. From organizing your store, to meeting client deadlines, you’ve got a lot of responsibilities to balance.  
With so many things on the go, you’ll be exposed to various risks along the way that could harm your business, and your pocket book. They may not even appear to be large risks, either. An incorrect label on your product or a leaky pipe in your store can go unnoticed for a while, but they can also have a huge impact on your day-to-day operations, not to mention your bottom line.

Protecting the business you’ve worked hard to build.

With all of the time, money and effort you’ve invested in starting and building your small business, it’s that much more important that you have a plan in place to protect it. Getting the right insurance for your business is a great way to protect yourself from expensive losses. But with so many different options available, you may not be sure what type of insurance is right for your particular business.

To top it off, researching your insurance needs can be time-consuming, tedious, and often confusing. But don’t worry! We’re here to give you a quick, concise, and easy-to-understand breakdown of some of the insurance coverages you might need for your unique business. Whether you provide a service, work with your hands, or sell things, we’ve got the lowdown on what insurance coverages are the right fit for your small business.

What should you insure?

To figure out your business insurance needs, you should evaluate three key areas of your small business: your property, your operations, and your bottom line. Certain areas may need more protection than others, depending on your business. To save you time, we’ve outlined some of the most common insurance coverages that can help you protect these three key areas of your business.

1. Your property

Do you have a storefront or workshop? Do you drive a vehicle for your small business? Do you run your small business from home? These are all questions to ask yourself when evaluating your business insurance needs. Here are the main types of insurance coverage you should consider for protecting your property:

· Commercial property insurance: This coverage can help protect your small business property, such as a storefront or a workshop. It includes protection for your building - if you own your building, and any contents inside your building, including equipment, electronics, furnishings, and inventory or supplies. If you own a retail bakery and your stock and equipment is destroyed by a fire, this coverage can help keep the replacement costs low. It may also cover items outside of your building, including signage, fencing and landscaping. If someone vandalizes your sign out front, this can help cover your repair costs.

· Commercial auto insurance: If you or your staff drive vehicles as part of your day-to-day operations, you’ll want to make sure you have commercial auto insurance. Whether you’re an electrician driving from site to site or a florist delivering beautiful bouquets, this coverage can help cover damages to your vehicles and accident benefits should you or your staff be injured in an auto accident involving one of your commercial vehicles.If you’re using your personal vehicle, you should know that your personal auto insurance policy may not fully protect your vehicle when it’s being used for commercial purposes. For example, if you have any decals on your personal vehicle that promote your company, you likely won’t be covered by your personal auto insurance policy.

· Home-based business insurance: Do you run your small business from home? If so, your home insurance policy may not be enough to protect your business operations or your business assets. For instance, it won’t cover any business-related equipment, so you’ll still need additional contents coverage to ensure those items are protected in the event of a loss. Home-based business insurance can help cover things such as damaged equipment, stolen inventory, and customer slip-and-fall accidents that happen at your home.

2. Your operations

Someone slips and falls on your property. A product you sold to a customer is responsible for their injury. These are common scenarios that could result in costly lawsuits – all of which can be covered through different forms of liability insurance. Here’s a breakdown of the main insurance coverages that can help protect your business’ day-to-day operations:

· Commercial general liability insurance: Also known as CGL insurance, this is the foundation of your business insurance policy. It helps protect your small business if it’s found to be responsible for causing a customer, supplier, or other third party to suffer a bodily injury. If a customer walks up the steps to your store and slips and falls, they could file a liability claim against your business for their injuries, even if your steps are perfectly climbable. This coverage is important to have, as falling is the leading cause of injury-related hospitalization in Canada. This coverage may also protect your small business if you (or your staff) are legally liable for causing damage to a third party’s property. As an example, if you run a catering business and spill an entire pot of chili on a client’s white carpet, this coverage can help you cover the damages you may face from a lawsuit. CGL insurance is essential for all types of small businesses.

· Product liability insurance: This coverage can help protect your small business if it’s found legally liable for producing or selling a product that causes bodily injury or property damage to a third party. These issues can lead to costly lawsuits for your small business. If you sell a kitchen appliance that causes bodily injury to a customer, this coverage can help protect your business from any resulting lawsuits. If your small business makes and/or sells a product, you should consider having this type of coverage. Product liability is typically included in most CGL policies, but it’s always best to double check!

· Professional liability insurance: This coverage can help protect your small business if a client files a lawsuit against you should they suffer a financial loss that resulted from your wrongful act. As an example, this could include a situation where you don’t deliver a completed project to a client by an agreed upon date or time, and that delay causes your client to suffer a financial loss. If your work or lack thereof causes your client to suffer a financial loss, this coverage can help cover the costs if your client files a lawsuit. If your client believes that the professional services they received failed to meet expectations and this failure resulted in your client suffering a financial loss, you could face a costly lawsuit here as well. If your small business provides any type of professional service for a fee, you should consider having this type of coverage.

3. Your bottom line

Unexpected losses can come in many forms. For some small business owners in Hamilton, Ontario, this recently came in the form of vandals causing an estimated $100,000 worth of damage to their business premises. Scenarios like these may force you to temporarily close up shop. While your net income stream could stop or be greatly reduced while you take care of repairs, your continuing normal operating expenses, including payroll would start to pile up quickly. There is, however, insurance coverage available that can help protect you should you suffer a loss of business income.

· Business interruption insurance: This coverage can help you cover your continuing normal operating expenses, including payroll, and help you stay afloat when your operations are interrupted by an insured peril and as a result, your business is unable to generate income. Let’s say a fire on your property forces you to close your doors until repairs can be made or a new location is found. Business interruption insurance may reimburse you for your loss of business income, and can help you continue your business until you’re able to get it up and running again.

How do you decide what insurance coverages your business needs?

It’s important to remember that every business is different and requires a different policy to protect it. Even with the concise outlines above, deciding what exact coverages your business needs can be overwhelming. Lucky TruShield’s online estimator can help. If you’re wondering what kind of coverage you need and would like an estimate on how much it may cost, just answer some online questions about your small business. Our small business specialists are also available by phone at 1.844.285.6910.


About TruShield.

TruShield Insurance is proud to work with Business Development Centre, who shares in our support of Canadian start-ups, entrepreneurs and small businesses. TruShield offers insurance solutions to help protect businesses from risks they may face today, tomorrow, or down the road. For more information, call a TruShield Advisor toll-free: 1.844.285.6910 or visit





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